From Bain: Publishing in the digital era
Over the past 20 years, the digitization of content has shaken the economic foundations of
industries like the press, music and video. The absence of convenient e-reading platforms had
protected books from such a revolution until recently. However, the emergence of new massmarket devices, such as dedicated e-book readers or multipurpose tablets, has put an end to that reprieve.
Critical questions arise: Is the publishing industry next in line to experience digital turbulence? Will new reading platforms provide the press with an opportunity to restore its economic
equilibrium?
Answers will take time. But the migration to digital publishing is happening, and
managing the transition will be crucial for industry participants.
Bain & Company conducted a survey of almost 3,000 consumers across the United States,
Japan, Germany, France, United Kingdom and South Korea to evaluate the migration of printed
books and press content to digital formats. The findings help to decode new reading behaviors
and begin to assess their economic implications on the book publishing and press industries.
More than that, our analysis provides some clues for the different segments of the “book ecosystem,” including authors, publishers, distributors and retailers. Much is at stake: the redistribution of value among players, a redesign of their roles and, potentially, an evolution in the way content is created—all of which could produce significant new value for the industry in the long term.
http://www.bain.com/bainweb/PDFs/cms/Public/BB_Publishing_in_the_digital_era.pdf
http://www.businessinsider.com/chart-of-the-day-music-industry-sales-2011-2
Over the past 20 years, the digitization of content has shaken the economic foundations of
industries like the press, music and video. The absence of convenient e-reading platforms had
protected books from such a revolution until recently. However, the emergence of new massmarket devices, such as dedicated e-book readers or multipurpose tablets, has put an end to that reprieve.
Critical questions arise: Is the publishing industry next in line to experience digital turbulence? Will new reading platforms provide the press with an opportunity to restore its economic
equilibrium?
Answers will take time. But the migration to digital publishing is happening, and
managing the transition will be crucial for industry participants.
Bain & Company conducted a survey of almost 3,000 consumers across the United States,
Japan, Germany, France, United Kingdom and South Korea to evaluate the migration of printed
books and press content to digital formats. The findings help to decode new reading behaviors
and begin to assess their economic implications on the book publishing and press industries.
More than that, our analysis provides some clues for the different segments of the “book ecosystem,” including authors, publishers, distributors and retailers. Much is at stake: the redistribution of value among players, a redesign of their roles and, potentially, an evolution in the way content is created—all of which could produce significant new value for the industry in the long term.
http://www.bain.com/bainweb/PDFs/cms/Public/BB_Publishing_in_the_digital_era.pdf
http://www.businessinsider.com/chart-of-the-day-music-industry-sales-2011-2
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